The shedding started months after the thing that caused it.

A daily scalp treatment, sold in ninety day kits. We designed it for 90 days, because that is how long a hair cycle takes.

The thing nobody tells you

The hair you lost this morning was decided three months ago.

Follicles rest for about three months before they let go. So a birth, an illness or a hard stretch shows up in your brush a full season later. That is why you cannot place the cause.

1

The trigger

A birth, an illness, a hard few months.

2

90 quiet days

Follicles rest. Nothing is visible yet.

3

It all lets go

Long after the cause. That is the part nobody explains.

The routine

Why nothing worked

Your shelf treats the strand. The problem is in the skin.

Shampoo, masks, oils

They treat hair that has already grown, then go down the drain in four minutes.

The follicle

Under the skin of your scalp. Nothing you rinse out ever reaches it.

Which is why our bottle has a brush on the end instead of a pump.

Sixty seconds, once a day

Part, brush, massage, done. Nothing to rinse.
The only routine that works is the one you keep for ninety days.

What to expect

Ninety days, honestly.

Weeks 1 to 3

Nothing visible, and that is correct

You are treating the scalp, not the hair already on your head.

Weeks 4 to 8

Less hair leaving

Fewer strands in the brush. Loss slowing down comes before new growth.

Weeks 8 to 12

The baby hairs

Short, upright hairs along the part that refuse to lie flat. That is the whole point.

Take your day one photo before you start. You will not notice a gradual change. Your photos will.

Proof

Ninety days, side by side

Day 1
Day 1
Day 90
Day 90
Sarah Miller90-Day Protocol

By week 10, the short baby hairs along my part finally filled in the empty spots.

Day 1
Day 1
Day 90
Day 90
Elena Rostova90-Day Protocol

The shedding finally slowed around week 5, and by day 90 my temples looked normal again.

Day 1
Day 1
Day 90
Day 90
Amanda Chen90-Day Protocol

I took my day 1 photo thinking it wouldn't work, looking at them side by side now is surreal.

What customers say

★★★★★

Baby hairs along my hairline!

You really have to trust the process because weeks 1 to 3 felt like nothing was happening. But around month two, I noticed these tiny, stubborn hairs sticking straight up along my hairline that refused to lay flat. My hair feels much fuller at the roots now.

Jessica Vance, Cincinnati, OH 90-Day Protocol
★★★★★

The shedding finally stopped in week 6

I was seeing strands everywhere, on my pillow, in the shower drain, in my brush. Around week six, I realized I wasn't clearing out my brush every single morning anymore. By day 90, my middle part looks noticeably tighter and less see through.

Maya Lin, Chicago, IL 90-Day Protocol
★★★★★

Simple routine, actual results

I've tried oils and messy leave-ins before that just made my hair look greasy. The brush applicator takes literally 60 seconds before bed and doesn't weigh my hair down. Took my Day 90 photo yesterday and the difference at my crown is wild.

Hannah Brooks, Seattle, WA 30-Day Starter
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No risk

Ninety days to try it. Total peace of mind.

Every order has a 30 day return window from the day it arrives. Complete the 90-Day Protocol and you can request a results review, where we look at your before and after photos together.

Common questions

How long before I see anything?

Less shedding between weeks four and eight. First new hairs around weeks eight to twelve. Weeks one to three look like nothing, because a hair cycle takes about three months.

What is in it?

Adenosine and caffeine as the actives, with niacinamide, panthenol and allantoin for the scalp. No minoxidil.

How many bottles do I need?

Three, if you want to know whether it works. One bottle is thirty days, which tells you whether you like using it and nothing more.

How long does shipping take?

Orders are packed and dispatched in 1 to 3 business days. Once shipped, delivery takes between 4 and 11 business days, fully tracked from our door to yours.

When should I see a doctor instead?

If your hair is coming out in round patches, or the shedding is sudden and severe, or it comes with other symptoms. A doctor or dermatologist can rule out causes that no cosmetic product addresses.

Start the ninety days.

Three bottles, the Pulse Activator and the Tracker. $89.95, shipped free.